5 Sample Upwork Proposal Templates

5 KILLER

PROPOSAL

TEMPLATES

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UPWORK

Meet Laura Pennington!

Laura Pennington leveraged Upwork and Elance to break

into freelance writing in 2012. Since then, those

platforms have generated more than $400k in business

and she's become known as an "Upwork guru," helping

people earn more money in less time on the platform.

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This PDF resource offers five sample proposal templates that can be used as a

starting point as you begin to pitch yourself on Upwork. Please take these

templates, customize the language and tone so that it is consistent with how you

present yourself, and start pitching.

Remember, before a client hires you on Upwork, you have to address them

convincingly. There are several ways to do this, each of them outlined in a

sample proposal for a writing job on Upwork.

See if you can find one that fits your strengths!

All the best,

Laura

WHY

PROPOSALS MATTER

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It looks like you've been burned in the past with a writer-I'm sorry to hear that. I work

hard to make sure that you're happy by providing two complimentary revision rounds. I

also use a question sheet upfront to make sure we're on the same page regarding

keywords, style, and length before we start.

It's my goal to make sure this project is completely taken off your hands so you know it

gets done right the first time. If you hire me today, I can complete this in three business

days.

Let me know how I can help- my reliable history here will show you I stick to my word.

1. Hits the client's pain point and reassures him/her on it

2. Provides strategy and tools for setting the relationship off on the right foot

3. Gives the buyer confidence in reliability and delivery time

WHY THIS WORKS

PROPOSAL #1 - SERVICE

I've been a freelance writer for five years, working with more than 30 clients doing

projects just like this!

I've been a professional writer, though, since 2010 when my work first got picked up by

the Huffington Post.

I understand SEO, online marketing, and how to tailor content for your readers- and

that's why I've gotten so much business that I became a full-time blog writer!

1. Short and clear

2. Gives buyer confidence that the writer knows what he/she is doing because of

years of experience

3. Shows the buyer high demand for this writer's services

WHY THIS WORKS

PROPOSAL #2 - EXPERIENCE

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I can finish this for you in just one day- I can even turn it around in four hours for a rush

fee of $20!

I understand that you need this done as soon as possible, and that's why I'm

committed to giving your project my full attention today. I've attached a sample

of something similar I did recently so you can get a sense of my style.

What are you waiting for? Let's get to work!

1. Gets immediate buy-in from someone in a rush

2. Eliminates the concern about having to read multiple proposals- the buyer is

more likely to select the best one right away!

WHY THIS WORKS

PROPOSAL #3 -

SPEED AND TIME

"Thank goodness for Mark- he writes my blogs perfectly and on time- every single

time."

That's just one piece of feedback from a recent satisfied client- check out my profile link

here for more comments from my thrilled clientele.

When you want things done right and done on time, you come to me. How soon can

we get started?

1. Shows the client you have a solid reputation

2. Testimonials show you're in demand and worth the investment

3. Clients love seeing other happy clients and want to book you before you're too

busy

WHY THIS WORKS

PROPOSAL #4 - REPUTATION

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I have a few questions about your project and want to be sure we're on the same page.

I love your topic- in fact, I've written about it extensively. Take a look at this recent blog

I published about it (insert link)!

Do you have time for a quick kickoff call? I'd love to learn more about the project and

share my approach.

I like to let my work speak for itself, so check out the attached sample and then let's

talk.

1. Clients want to say yes- getting them on the phone increases the odds of this

happening

2. You show your excitement about the project and your concern about doing it

properly, building trust

WHY THIS WORKS

PROPOSAL #5 -

COMMUNICATION